Hi, I’m Matt Dawsey
I’m a Product Design Leader with 15+ years of experience orchestrating teams, systems, and strategy to shape consumer experiences that grow, scale, and make sense to real people. I bring structure to ambiguity, energy to stuck work, and a steady hand when things get complex.
This is me, mostly
Name
Matt Dawsey
Location
Austin, TX
What I believe in
Design is only as strong as the collaboration behind it
Clear systems empower creative freedom
Make it real. Then make it better.
Measure what matters
Feedback is a gift and critique is a practice
Good process should feel invisible
Stay curious, stay kind
When I'm not designing
Reading mystery novels or watching “whodunnits”
Doing the bidding of the two English Bulldogs that run the house
Painting and drawing, mostly on the iPad, some watercolor
Eating all of the food
Playing around with vibe-coding projects
A giant cold brew with half & half and peppermint
Motto
“Nothing to it but to do it.”
My role
MyFitnessPal
Senior Manager, Product Design
I believe great design happens when strategy, empathy, and execution come together with clarity. My approach is grounded in systems thinking, honest collaboration, and a focus on outcomes that matter, for both the business and the people using the product.
As a design leader, I help teams do their best work by creating the conditions for clarity, momentum, and growth. I care deeply about building scalable systems, coaching strong designers, and shaping experiences that are thoughtful, intuitive, and grounded in real human needs.
What drives me is the intersection of craft and impact, turning complexity into simplicity, ambiguity into direction, and potential into progress.
Shaped design strategy across product pillars like Progress, Premium+, and Search
Led a ground-up redesign of MyFitnessPal’s core information architecture, introducing Jobs-To-Be-Done frameworks, card sorts, and new navigation patterns that improved usability and increased daily engagement by 5–8%.
Launched Premium+ Meal Planner with 59K+ billable events, boosting upsell value
Drove $3.2M–$7.5M in annual revenue through trial experiment design and paywall optimization
Transitioned design system (Vitamin) in-house, improving release cycles and stability
Piloted AI into research, flows, and prototyping, ensuring trust and transparency